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  • Primark supply chain ethics second-to-none say analysts

    Where Primark has fallen short though is on communicating its efforts.

    Management has been slow to come out with clear messages to investors and consumers, much to the detriment of Primark, says Sherman, as it has allowed "myths and assumptions to dictate perceptions."

    This is particularly true in Germany where Primark has experienced strong consumer backlash on ESG concerns, based mostly on the
    low price point.

    "We have long emphasised that Primark (and ABF overall) is strong on ESG but is not getting credit for the good work the company
    is doing."